Elysium Sunglasses Partner with Reforestation Non-Profit One Tree Planted
“One for one” initiative dedicated to planting trees around the world
LONDON, April 2023 - Elysium Sunglasses, a global sustainable sunglasses company, today announces a partnership with One Tree Planted that aims to plant as many trees as possible for landscape restoration over a 10 year period. For every pair of sunglasses that are purchased, Elysium Sunglasses will plant one tree.
“Working with One Tree Planted is an excellent fit for Elysium Sunglasses.” said Elysium Sunglasses founder and Chief Executive Officer, James Swindall. “Sustainability is at the core of our business model, and while we make a tremendous impact by sourcing eco-friendly products, it's great to have another way to give back and help the environment.”
The objectives of this new partnership include:
- Supporting global reforestation efforts
- Empowering consumers with sustainable actions
- Raising awareness about the importance of ecosystem restoration
- Maintaining a low-impact resource-friendly collection
- Supporting efforts in creating the Elysian Fields
Planting trees is consistently identified as one of the best ways to combat the damaging effects of climate change. Trees help to clean the air we breath, filter the water we drink and provide habitat for over 80% of the world's terrestrial biodiversity. Trees also provide lasting social impact by providing jobs to over 1.6 billion people, empowering women in underdeveloped nations, and supporting communities that are devastated by environmental damage.
“We are excited for the opportunity to work with Elysium Sunglasses on such an impactful project.” said One Tree Planted founder and Chief Environmental Optimist Matt Hill. “We admire the company's commitment to planting a tree for every pair of sunglasses sold. It’s a prime example of how brands can make a positive impact for our planet.”
The partnership is designed to be a simple way for customers to give back and get involved in global reforestation. For every pair of sunglasses that are sold from Elysium Sunglasses inventory, the company will give £1.00 to One Tree Planted to plant one tree. The trees are planted by local partner organisations and community volunteers in areas where deforestation has occurred.